A broker’s association in Australia, the MFAA (Mortgage & Finance Association of Australia) has launched a Social Media Marketing Guide intended to help its brokers to take advantage of their online brand presence and better engage with their customers and attract new prospects.
The Finance Brokers 101 Guide to Social Media was developed based on broker feedback. It was developed to help their members overcome the challenges of branding among the social media platforms, and on how to create relevant content. Real-life examples were given with a couple of advice from fellow award-winning brokers.
Stephen Hale, the MFAA’s head of marketing and communications, has stated that the guide aims to help brokers “overcome the pain points of establishing and maintaining a presence on social media, and provide actionable tactics that help brokers to implement low- cost marketing solutions for their business.”
“Great social media strategies are now a mandatory requirement to grow your business, so it is important to know your target audience and to get the foundations right from the start, Personal branding is one of the best tools you have to distinguish yourself from your competitors and show potential customers and referrers what you have to offer,” Mr. Hale added.
This Marketing Guide is also designed to help brokers understand the differences between each social media platform, how to target particular niches such as first home buyers or investors, and how to create relevant content for each marketing channel. It is important for brokers as it will keep them up to date with the social media trends to serve the different market segments.
“Social media should be a platform to educate or entertain, not sell. It is important to create relevant educational posts that are of value to get traction from your target market. This guide can help brokers learn how to create valuable social media material and information intended to build relationships rather than generating leads,” Mr. Hale concluded.